BIGO Technology, a leading Singaporean technology company which is the company responsible for popular new age communication platforms like Bigo Live (Live Streaming), Likee (Short-form Videos), and imo (Video Communication) hosted its first ever BIGO Gala Awards 2020 for broadcasters in Singapore, on January 15, 2020, at the Capitol Theatre, Singapore .
It was not only a starry affair featuring a red-carpet, attended by some of the biggest names in broadcast on Bigo Live who flew in from all over the globe but also an evening that celebrated talent and felicitated live-streaming hosts who have performed exceptionally well on Bigo Live over the past year. The event felicitated over 70 award winners in the categories of Top Regional Broadcaster, Top Regional Family, Top Global Broadcaster and Top Global Family. The award ceremony not only recognized the top individuals, but also the top “group” or “family” in Bigo Live, fueling the understanding that teamwork is also celebrated on the platform.
Indian content creators were also awarded in the “Top Regional Family Category”. Winners included. Kapil Soni,who was who was crowned the undisputed Champion in ‘Top Regional Family’,followed by Abhinav from ‘Respect Girls Family’ and then Sameer, an IT Engineer with over 3 million fans,who was awarded as the second runner up in the same category. Whereas from hosts, Aariyah was awarded as the champion in ‘ Top Regional host’ followed by Nishu Tomar and second runner up being ‘Dimple D’souza, a popular broadcaster, youtuber, fashion stylist and entertainer, with over 4 million followers, shared the stage
Nikita Tiwari, an Indian TV actress currently working in Color’s ‘Ram Siya ke Luv Kush’. They were both awarded “Top Regional Broadcaster”. Nikita also performed a lively Indian dance to entertain an audience of a thousand.
Awal Madaan an Indian Language teacher, marketing & advertising executive who is also a Youtube personality with more that 7.6 million subscribers is now joining Bigo live to share his expertise, knowledge and educational know-how and to help spread educational wings especially to Tier 2 & 3 cities.
His sessions are designed to infuse tremendous dynamism which enables an individual to grow both personally and professionally. His specialisation is in Life Skills viz. Human Relations, Behaviour, Self Confidence, Positive Thinking, Emotions (Anger, Grief, Sorrow, Fear, Frustration, Boredom etc.) Management, Stress Management, Time Management, Leadership etc. and Selling Skills. Bigo users can easily learn Vocabulary, Personality & grooming tips and how to crack interviews! His motto is to help Hindi speaking viewers to succeed in their personal and professional goals. His father Mr Ts Madaan is also a very renowned motivational speaker with an experience of over 35 years!
Guys in order to follow Mr Awal Madan, install the app now :
With the advent of affordable internet and smartphones, video content streaming has witnessed a tremendous rise in the past couple of years.
Talking about the Indian scenario, the nation is witnessing a tremendous change in the internet ecosystem so much so that live streaming content and platforms are also coming into the picture. And with time, they are going big, empowering micro-entrepreneurs and entertainers across creative fields.Started in 2014 in Singapore, BIGO is one such company that is playing a vital role in the live streaming content ecosystem. Talking about the Indian market, BIGO LIVE started with on-boarding of entertainers, dancers and singers, and now the platform also has projects like PUGC (Professional User-generated content), MC Rappers (Platform for underground rappers) and Education learning.Our strategy to keep on adding more content categories and to improvise content makes sure we act as a one-stop-shop and act as a daily dose of entertainment for all.Today, BIGO operates its services in more than 150 countries and regions in the world.
Talking about the user base, BIGO Technology as a group has over 400 million monthly active users globally. The best performance would be the video communication app called imo, which claims 211 million MAU around the world. The combined MAU of both BIGO LIVE (which is a live streaming App) and LIKEE (which is a short video making App) is 78.7 Million globally
The Role Of AI & ML
With a global team of around 3,000 people, and with a significant number of them working on the engineering side which focuses on R&D, AI is the foundation for BIGO products and services.When it comes to machine learning, we use the most sought after tech for recommendations. Looking into the future, our vision is to become a connecting bridge for the internet industry and to equalise the technological disparities in developing areas. And in terms of the Indian market, the company is aiming to become a platform serving all kinds of content to users in India, and for this, BIGO is already developing an MCN network.
To know further about BIGO TECHNOLGY, Check out BIGO’s wesbite :
Singapore based technology company BIGO Technology Pte Ltd is a fast-growing Next-Gen social media community established in 2014. BIGO as a group focuses on video broadcast and VoIP related products and services all over the world. BIGO LIVE Application which is the live broadcasting bit of BIGO Technology has over 13,000 talented broadcasters and over 300 talent scouts. Along with BIGO LIVE, BIGO Technology hasLikee (short video Making App), imo (video communication app) amongst others
We started with dancers, singers, actors, lip-sync artists, but looking at the tremendous talent pool of India and twinning it with our brand’s belief to diversify content by adding varied content categories, today we also have PUGC ( Professional User Generated content creators – Astrologers, beat boxers, Tarrot card readers, fitness instructors, mimicry artists etc and underground rappers) and tutors teaching english and imparting soft skill training. As of now we have recruited over15000 contentcreators including Likee andLIVEto showcase their talent, moreover BIGO has also seeded a newindustry ofAgencies/Scouts.
The combined Global MAU of Bigo Live, Likee and imo is around 300 Mn.
Social media and Influencer marketing goes hand in hand now. Thanks to the evolution of social media landscape and its repercussions to allied video content industry.
Quite recently only, BBC World News made a quick documentary on BIGO LIVE on how people from Tier2/3 cities can also make BIGG via social media and live streaming apps.
Watch this BBC coverage to know more about BIGO LIVE :
BIGO LIVE’s talent scout Mr Ram Krishan from Bokaro was interviewed by BBC team @ Bokaro city, Jharkhand and how does a talent agency trains their host digitally via BIGO LIVE App was covered. Also, how hosts can perform as per their convenience w/o any place restraint was another topic for coverage.
BIGO LIVE believes in imparting learning and development to its agencies who further train their hosts. BIGO LIVE conducts monthly training for its talent scouts at its office and quite recently another round of training was conducted for agencies which was shot by BBC.
BIGO LIVE which is a part of BIGO Technologies also heads LIKEE ( the short video making App) and IMO ( Instant communication App) apart form BIGO LIVE which is the live broadcasting bit of BIGO Technologies !
Ranji Chopra, who was a wildcard participant in Splitsvilla 2017 and came through MTV Battleground is a known lifestyle influencer in social media space. Ranji is also known for her gig in MTV Love school 2 and is currently a jury of beauty peagents.
Ranji who is just 25 years old, hails from Rajasthan and has her schooling from mostly abroad. Within a time span of 3 months, Ranji has around 62K fans on BIGO LIVE and one can frequently see her live streaming on BIGO LIVE around 8pm every evening. She is known for her belly dancing skills and entertainment factor!
BIGO LIVE which is the broadcasting services of BIGO TECHNOLOGY also has LIKEE ( a short video making App) and IMO ( Instant communication App) as other verticals.
Akash Dadlani is a rapper cum singer born in USA, Texas who had participated in BIGG BOSS 11 and have sung famous songs for Bollywood. Before entering this reality show, he had already gained popularity due to his singing skills and his fans call him as A-Cash. Lesser known fact is that he is also a sportsperson and a businessman and has worked with famous singers like Meet Brothers and Sukhwinder singh.
Akash joined BIGO LIVE quite recently in June and has been using this platform to showcase his rap skills and he loves entertaining his fans and global audience through BIGO LIVE.
In today’s time, when the video content streaming Apps are on a rise, Akash wanted to explore this online wave and feels by doing so, he would be more connected to his fans and one should always move with time hence as an artist, exploring upcoming trends and opportunities in social media landscape is a must.. He often keeps travelling for his tours and music shows, but somewhere felt the connect with a large audience was missing. Akash feels he can live stream his LIVE moments even while travelling, can entertain his fans and supporters 24*7, without any place restraint and mainly socialise with his fans over calls and can also take part in PK Battle with them one-on-one ! He is a true entertainer and he keeps getting love and support from his fans on BIGO LIVE with the help of virtual gifts. As per him if you have the talent, BIGO LIVE is the right platform for you!He enjoys watching other fellow BIGO LIVE users too! In a span of one month he has around 4.23K fans already on BIGO LIVE !
The beauty of live streaming apps is not only limited to Dance and singing and socialising but can also be utilised towards imparting education & awareness. BIGO LIVE is coming up with its own ‘Education channel’ on BIGO LIVE App . To start with, we have English tutors imparting English teaching & speaking lessons, gradually venturing into other regional languages and soft skill training. From cable to web, from set top boxes to tablets and smartphones, the content industry has seen a drastic evolution. This evolution is not only restricted to TV and video streaming industry, but also, educational industry !
From traditional education platforms to online platforms, a lot of us have been a part of this journey ! But, education via a live streaming platform is an untapped area with tremendous scope of growth.
BIGO LIVE is on boarding English tutors who can go live and impart educational content, while simultaneously addressing users queries FOR FREE OF COST. You don’t have to pay any fees / enroll your self in any course, yet you can learn and educate yourself for free ! They can take bigoers on call and address their questions and the same can be beneficial to other users too.
Topics like basic English, English grammar, animal names, word pronunciations, ways of greeting and basic etiquette’s are being taught currently.
Catch them live on BIGO LIVE from 9pm to 11pm .
A big shout out to all the education bloggers / english tutors and teachers, come join BIGO LIVE and experience the online educational wave and make decent money
Internet & Mobile Association of India (IAMAI) is a not-for-profit industry body & the only specialized industry body in India representing the interests of online and mobile value added services industry. The main purpose of the Internet and Mobile Association of India is to improve and expand the value added services related to mobiles and several online services . The only platform solely run by and for the internet companies in India.
Major brands like Tik-Tok, Ola, Amazon, Box 8, Google, E-Bay, Radio Mirchi, GroupM are also a member of IAMAI
The month of May witnessed, BIGO LIVE as a new member of IAMAI. To list a few benefits to BIGO LIVE as a brand :
1.Opportunity to connect with peers, inter-sectoral potential partners, regulators and policymakers
2.Complimentary access to commitee in all major events, research papers, IAMAI programmes
3. To Connect with innovaters like the start-up and app eco-systems and other such agencies in the Internet industry
BIGO LIVE, would keep coming up with more updates. Join BIGO LIVE to know more abut live streaming industry! Install the app now : http://bit.ly/2ETTNPp
Freedom to express is the ultimate right and BIGO LIVE as a Live streaming platform is giving all the Bigoers a fair chance to speak their heart out. Broadcasters here, speak about their respective stories, their journey on BIGO LIVE, motivation behind joining live streaming industry and mainly how to entertain via BIGO LIVE ! In the world of co-creation, where brands and the users co-create content, here BIGO LIVE is coming with a free platform where users can also send in their suggestions in their videos and let the brand know !
Broadcasters use this platform to make fellow Bigoers and content consumers aware of the advantages of a live streaming platform. For BIGO, broadcasters are the brand ambassadors and hence this ‘Broadcaster Speak’ campaign as an initiative is to reach out to maximum people with the message of how content industry is shaping up positively and reasons why entertainers, talented people should choose live streaming platforms like BIGO LIVE. It’s been close to a month that this campaign is live now and viewers can find these broadcasters sharing their journey’s on BIGO LIVE social media handles. If you are a BIGO LIVE user and want to feature in ‘Broadcaster speak’ segment, send us your stories on BIG LIVE Facebook page and get a chance to feature in this segment.