With the advent of affordable internet and smartphones, video content streaming has witnessed a tremendous rise in the past couple of years.
Talking about the Indian scenario, the nation is witnessing a tremendous change in the internet ecosystem so much so that live streaming content and platforms are also coming into the picture. And with time, they are going big, empowering micro-entrepreneurs and entertainers across creative fields.Started in 2014 in Singapore, BIGO is one such company that is playing a vital role in the live streaming content ecosystem. Talking about the Indian market, BIGO LIVE started with on-boarding of entertainers, dancers and singers, and now the platform also has projects like PUGC (Professional User-generated content), MC Rappers (Platform for underground rappers) and Education learning.Our strategy to keep on adding more content categories and to improvise content makes sure we act as a one-stop-shop and act as a daily dose of entertainment for all.Today, BIGO operates its services in more than 150 countries and regions in the world.
Talking about the user base, BIGO Technology as a group has over 400 million monthly active users globally. The best performance would be the video communication app called imo, which claims 211 million MAU around the world. The combined MAU of both BIGO LIVE (which is a live streaming App) and LIKEE (which is a short video making App) is 78.7 Million globally
The Role Of AI & ML
With a global team of around 3,000 people, and with a significant number of them working on the engineering side which focuses on R&D, AI is the foundation for BIGO products and services.When it comes to machine learning, we use the most sought after tech for recommendations. Looking into the future, our vision is to become a connecting bridge for the internet industry and to equalise the technological disparities in developing areas. And in terms of the Indian market, the company is aiming to become a platform serving all kinds of content to users in India, and for this, BIGO is already developing an MCN network.
To know further about BIGO TECHNOLGY, Check out BIGO’s wesbite :
Singapore based technology company BIGO Technology Pte Ltd is a fast-growing Next-Gen social media community established in 2014. BIGO as a group focuses on video broadcast and VoIP related products and services all over the world. BIGO LIVE Application which is the live broadcasting bit of BIGO Technology has over 13,000 talented broadcasters and over 300 talent scouts. Along with BIGO LIVE, BIGO Technology hasLikee (short video Making App), imo (video communication app) amongst others
We started with dancers, singers, actors, lip-sync artists, but looking at the tremendous talent pool of India and twinning it with our brand’s belief to diversify content by adding varied content categories, today we also have PUGC ( Professional User Generated content creators – Astrologers, beat boxers, Tarrot card readers, fitness instructors, mimicry artists etc and underground rappers) and tutors teaching english and imparting soft skill training. As of now we have recruited over15000 contentcreators including Likee andLIVEto showcase their talent, moreover BIGO has also seeded a newindustry ofAgencies/Scouts.
The combined Global MAU of Bigo Live, Likee and imo is around 300 Mn.
To know more about BIGO Tech, visit website of BIGO Technology- https://www.bigo.sg/
Social media and Influencer marketing goes hand in hand now. Thanks to the evolution of social media landscape and its repercussions to allied video content industry.
Quite recently only, BBC World News made a quick documentary on BIGO LIVE on how people from Tier2/3 cities can also make BIGG via social media and live streaming apps.
Watch this BBC coverage to know more about BIGO LIVE :
BIGO LIVE’s talent scout Mr Ram Krishan from Bokaro was interviewed by BBC team @ Bokaro city, Jharkhand and how does a talent agency trains their host digitally via BIGO LIVE App was covered. Also, how hosts can perform as per their convenience w/o any place restraint was another topic for coverage.
BIGO LIVE believes in imparting learning and development to its agencies who further train their hosts. BIGO LIVE conducts monthly training for its talent scouts at its office and quite recently another round of training was conducted for agencies which was shot by BBC.
BIGO LIVE which is a part of BIGO Technologies also heads LIKEE ( the short video making App) and IMO ( Instant communication App) apart form BIGO LIVE which is the live broadcasting bit of BIGO Technologies !
Akash Dadlani is a rapper cum singer born in USA, Texas who had participated in BIGG BOSS 11 and have sung famous songs for Bollywood. Before entering this reality show, he had already gained popularity due to his singing skills and his fans call him as A-Cash. Lesser known fact is that he is also a sportsperson and a businessman and has worked with famous singers like Meet Brothers and Sukhwinder singh.
Akash joined BIGO LIVE quite recently in June and has been using this platform to showcase his rap skills and he loves entertaining his fans and global audience through BIGO LIVE.
In today’s time, when the video content streaming Apps are on a rise, Akash wanted to explore this online wave and feels by doing so, he would be more connected to his fans and one should always move with time hence as an artist, exploring upcoming trends and opportunities in social media landscape is a must.. He often keeps travelling for his tours and music shows, but somewhere felt the connect with a large audience was missing. Akash feels he can live stream his LIVE moments even while travelling, can entertain his fans and supporters 24*7, without any place restraint and mainly socialise with his fans over calls and can also take part in PK Battle with them one-on-one ! He is a true entertainer and he keeps getting love and support from his fans on BIGO LIVE with the help of virtual gifts. As per him if you have the talent, BIGO LIVE is the right platform for you!He enjoys watching other fellow BIGO LIVE users too! In a span of one month he has around 4.23K fans already on BIGO LIVE !
To catch him LIVE, Install the app now : http://bit.ly/2ETTNPp
BIGO LIVE’s recent plan to onboard underground rappers took a new dimension yesterday when BIGO LIVE conducted a Rap Battle for 10 rappers on BIGO LIVE’s property – India Live House.
With the evolution of content industry opening gates to various talent heads and influencers, underground rappers are not far behind . Especially after the movie, GULLY BOY.
Famous underground artists like Radioactive, ELBR X ( Ek Sach, Bura Banne wala hu Fame),), Likhari ( Insaan Fame) , Prashant, Aditya, Naveen, Aena,Moin took part in this battle. The activity took place on India live house from 3-5.30pm on 18 June 2019
On India live house, all these artists reached out to their fans and supporters and in return got virtual gifts and votes as support! That’s the beauty of BIGO LIVE, it gives you an access to global audience who can vote for you real time. Around 4000 BIGO LIVE users watched these MC’ perform live, at a single point of time and compete with each other through the rap songs. The top 3 winners would get BIGO Dino and BIGO Merchandise as the winning amount!
Stay tuned on BIGO LIVE to know who is the winner of this MC Battle! Install the App now: Install the app now : http://bit.ly/2ETTNPp
Freedom to express is the ultimate right and BIGO LIVE as a Live streaming platform is giving all the Bigoers a fair chance to speak their heart out. Broadcasters here, speak about their respective stories, their journey on BIGO LIVE, motivation behind joining live streaming industry and mainly how to entertain via BIGO LIVE ! In the world of co-creation, where brands and the users co-create content, here BIGO LIVE is coming with a free platform where users can also send in their suggestions in their videos and let the brand know !
Broadcasters use this platform to make fellow Bigoers and content consumers aware of the advantages of a live streaming platform. For BIGO, broadcasters are the brand ambassadors and hence this ‘Broadcaster Speak’ campaign as an initiative is to reach out to maximum people with the message of how content industry is shaping up positively and reasons why entertainers, talented people should choose live streaming platforms like BIGO LIVE. It’s been close to a month that this campaign is live now and viewers can find these broadcasters sharing their journey’s on BIGO LIVE social media handles. If you are a BIGO LIVE user and want to feature in ‘Broadcaster speak’ segment, send us your stories on BIG LIVE Facebook page and get a chance to feature in this segment.
Install the app now, to check out our broadcasters : http://bit.ly/2ETTNPp
When the west was hit by Hip Hop, Rap culture, Beat Boxing, India wasn’t far behind the scene. Over the years, India has seen multiple rappers venturing into mainstream platforms or Bollywood music . The classic case of Gully Boy which brought the other segment which is the ‘Underground Rappers’ to limelight.
These rappers are not into mainstream platforms & have their own Rap communities. Generally, but not restricted to small town artists whose inspiration behind the lyrics emerges from day to day events, life struggles, financial challenges, love, poverty, rise to fame etc which the local Janta can easily resonate with. It’s high time, even these Gully Rappers get their due credit.
BIGO LIVE has come up with BIGO Rep Fest which is presently ongoing and ends on Saturday ( 11 May 2019) . Every day there is a new Rapper in the house who interacts with BIGOers, showcases Rap skills, and plays songs as per Janta’s request, share his knowledge from the Rap industry etc. New age rappers like Royal Anee ( Lowrider & Sun Jatta Fame), Elbr X ( Ek Sach, Bura Banne wala hu Fame), Manish Singh ( Pal Mera and Dawa Hai tu Fame) have performed LIVE on BIGO LIVE and many more rappers can be seen LIVE from now on. BIGO LIVE as a platform is giving fresh talent and artists all the marketing and communication support to reach out to their audience and become a bigger name in entertainment industry. Traditionally, these rappers chose Rap communities, Rap Battles, college fests etc to showcase their talent, but now platforms like BIGO LIVE, enable them to go LIVE at their convenience and do live streaming, as fans are equally interested in knowing them as a person, their likes/dislikes, their journey and struggles.
To catch them LIVE on BIGO LIVE at 4pm, install the app now :http://bit.ly/2ETTNPp
Good news for all the cricket lovers, BIGO is giving you an opportunity to take part in Cricket Craziness by cheering up for the cricket team you support, by sharing gifts!
Come and take part in this weekly event, from Monday to Friday and get exiting rewards. Those users who have recharged for more than 14,000 INR in the last 12 months can find their way to get these gifts on the Play Center & the BIGO App activity page. All those who know BIGO’s mechanism would know with such fun activities, comes rewards.
For this activity in particular, 1 Diamond = 1 Point. One can get the points by receiving these gifts on the LIVE room. The top 1 rank would get a reward of 5000 beans, top 2 – 3000 beans and top 3 would get 1000 beans respectively. The users taking part in this activity gets a chance to get their names on a weekly leaderboard which displays the top 3 winners & their respective points.
What is equally interesting. you can also share this activity with your friends by inviting them to participate.
Show love and support to your ‘favourite cricket team’ by taking part in ‘Cricket Fever’ activity on BIGO LIVE.
Have not installed the app yet ? Install it now : http://bit.ly/2ETTNPp