It is the level of popularity of BIGO LIVE, that is enabling the brand to gain tremendous love and support worldwide. We are tapping into a massive user base that is only growing by the day.
Not only this, but also BIGO LIVE’S moderation policy & AI technology is being appreciated strongly worldwide. Through these efforts, we can create an optimal experience for users by ensuring that we distribute the right content to the right audience at the right time.
Unlike platforms such as YouTube which leave content creation up to their users, BIGO LIVE plays an active role in defining what goes up on its apps. BIGO LIVE has created an ecosystem of agencies which employs scouts and identifies ‘talents’ or broadcasters. Launched two years ago, BIGO LIVE has around 300 agencies working for it in India and close to 12,000 official broadcasters. These agencies look for potential hosts in Tier-1 & Tier-2 towns and beyond and train them on multiple aspects of broadcasting. Bigo designs training modules which the agencies pass on to the hosts. This involves lighting techniques, camera angles, and advice on how to divide time between fans. For a person who is looking for both money and fame, BIGO LIVE is the apt platform. Aspiring models and actors are switching over to BIGO LIVE from other platforms such as Instagram and YouTube owing to the better payout structure. “Money is the biggest motivator for someone to perform on Bigo,” says Abhishek, who runs a talent agency for BIGO LIVE and gave up his full-time job at Bank of America.
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Bigo Technology is on a roll. After raising $272 million in Series-D funding , the live streaming platform has now announced it will open regional centres in three major regions in the world before the end of this year, starting with India.
This step would make BIGO TECHNOLOGY ( BIGO LIVE’s parent organisation) the first Singapore Internet company to step into the global arena and take significant steps to be a leader in the live streaming industry. Besides India, it plans to expand in the Middle East and the US.
With over 40 patents in VoIP/Video related technology and over 60 patents are under the process of application, BIGO Technology is one of the major companies globally in field of app development and publishing of apps.
Jason HU – CTO, BIGO Technology stated that India being the second largest market for smartphones, the growing Internet infrastructure and the blooming young population are the three key points to make this decision“We are truly humble by the Indian people and their diversified culture. We strive to make the voice of the GREAT INDIA be heard by the world, and we’re making it come true with our new centre and seeking partnership with government.” Jason said.
Soon the company will start its regional centre in India and will be creating employment opportunities for more than 1000 tech professionals. As per Mr. Hu, India has a strong culturally driven and diversified population & hence India is the best fit for future investments. Due to the technology employed and artificial Intelligence the app utilises, BIGO LIVE as a brand believes that this technology would be beneficial to not only BIGO LIVE but also other companies.
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