With the advent of affordable internet and smartphones, video content streaming has witnessed a tremendous rise in the past couple of years.
Talking about the Indian scenario, the nation is witnessing a tremendous change in the internet ecosystem so much so that live streaming content and platforms are also coming into the picture. And with time, they are going big, empowering micro-entrepreneurs and entertainers across creative fields.Started in 2014 in Singapore, BIGO is one such company that is playing a vital role in the live streaming content ecosystem. Talking about the Indian market, BIGO LIVE started with on-boarding of entertainers, dancers and singers, and now the platform also has projects like PUGC (Professional User-generated content), MC Rappers (Platform for underground rappers) and Education learning.Our strategy to keep on adding more content categories and to improvise content makes sure we act as a one-stop-shop and act as a daily dose of entertainment for all.Today, BIGO operates its services in more than 150 countries and regions in the world.
Talking about the user base, BIGO Technology as a group has over 400 million monthly active users globally. The best performance would be the video communication app called imo, which claims 211 million MAU around the world. The combined MAU of both BIGO LIVE (which is a live streaming App) and LIKEE (which is a short video making App) is 78.7 Million globally
The Role Of AI & ML
With a global team of around 3,000 people, and with a significant number of them working on the engineering side which focuses on R&D, AI is the foundation for BIGO products and services.When it comes to machine learning, we use the most sought after tech for recommendations. Looking into the future, our vision is to become a connecting bridge for the internet industry and to equalise the technological disparities in developing areas. And in terms of the Indian market, the company is aiming to become a platform serving all kinds of content to users in India, and for this, BIGO is already developing an MCN network.
To know further about BIGO TECHNOLGY, Check out BIGO’s wesbite :
Singapore based technology company BIGO Technology Pte Ltd is a fast-growing Next-Gen social media community established in 2014. BIGO as a group focuses on video broadcast and VoIP related products and services all over the world. BIGO LIVE Application which is the live broadcasting bit of BIGO Technology has over 13,000 talented broadcasters and over 300 talent scouts. Along with BIGO LIVE, BIGO Technology hasLikee (short video Making App), imo (video communication app) amongst others
We started with dancers, singers, actors, lip-sync artists, but looking at the tremendous talent pool of India and twinning it with our brand’s belief to diversify content by adding varied content categories, today we also have PUGC ( Professional User Generated content creators – Astrologers, beat boxers, Tarrot card readers, fitness instructors, mimicry artists etc and underground rappers) and tutors teaching english and imparting soft skill training. As of now we have recruited over15000 contentcreators including Likee andLIVEto showcase their talent, moreover BIGO has also seeded a newindustry ofAgencies/Scouts.
The combined Global MAU of Bigo Live, Likee and imo is around 300 Mn.
To know more about BIGO Tech, visit website of BIGO Technology- https://www.bigo.sg/
Social media and Influencer marketing goes hand in hand now. Thanks to the evolution of social media landscape and its repercussions to allied video content industry.
Quite recently only, BBC World News made a quick documentary on BIGO LIVE on how people from Tier2/3 cities can also make BIGG via social media and live streaming apps.
Watch this BBC coverage to know more about BIGO LIVE :
BIGO LIVE’s talent scout Mr Ram Krishan from Bokaro was interviewed by BBC team @ Bokaro city, Jharkhand and how does a talent agency trains their host digitally via BIGO LIVE App was covered. Also, how hosts can perform as per their convenience w/o any place restraint was another topic for coverage.
BIGO LIVE believes in imparting learning and development to its agencies who further train their hosts. BIGO LIVE conducts monthly training for its talent scouts at its office and quite recently another round of training was conducted for agencies which was shot by BBC.
BIGO LIVE which is a part of BIGO Technologies also heads LIKEE ( the short video making App) and IMO ( Instant communication App) apart form BIGO LIVE which is the live broadcasting bit of BIGO Technologies !
Ranji Chopra, who was a wildcard participant in Splitsvilla 2017 and came through MTV Battleground is a known lifestyle influencer in social media space. Ranji is also known for her gig in MTV Love school 2 and is currently a jury of beauty peagents.
Ranji who is just 25 years old, hails from Rajasthan and has her schooling from mostly abroad. Within a time span of 3 months, Ranji has around 62K fans on BIGO LIVE and one can frequently see her live streaming on BIGO LIVE around 8pm every evening. She is known for her belly dancing skills and entertainment factor!
BIGO LIVE which is the broadcasting services of BIGO TECHNOLOGY also has LIKEE ( a short video making App) and IMO ( Instant communication App) as other verticals.
Catch Ranji LIVE with her dancing skills and expressions on BIGO LIVE http://bit.ly/2ETTNPp