Bigo Live participates in IAMAI’s ‘Pixel’ to speak on ‘Evolution of Digital Entertainment industry’

At a recent panel discussion at IAMAI’s Pixels 2020 held at Hyatt Mumbai, prominent brands from Technology, advertising and media were invited as speakers!

Apart from other dignitaries, Nagesh Banga, Dy. country head, Bigo Live, was also invited as a speaker to share his expertise on ‘How User generated content is changing the dynamics’

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While Mr Banga emphasized on the fact that UGC puts customers Front and Center. Customer-oriented businesses are on the rise, because brands have to constantly serve their users. Also, in this fast-paced, digitally-run world, attention-spans can be snapped away with the click of a fingers. If brands aren’t catering solely to their customers, their customers will simply find another brand & make a shift.

Apart form this, other key-takeaways were, it is important to give viewers, binge-watching opportunities to make them loyal set of consumers. Here, digital media brands play a pivotal role, as masses want something different from what they see on television and Digital space is their ‘go to solution’!

With increasing demand for regional content, entertainment brands in digital space enables localisation which can take place on multiple levels in terms of story, background, and setup. Without localisation, it is difficult to resonate with consumers. From a brand’s perspective, it’s imperative that viewership comes from different kinds of audiences, rather than from only one kind, which makes a channel more robust!

To know more about Bigo Live, install the app now : https://bigolive.onelink.me/sG8X/SNSIN

 

Internet & Mobile association of India ( IAMAI) welcomes BIGO LIVE as its new member

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Internet & Mobile Association of India (IAMAI) is a not-for-profit industry body & the only specialized industry body in India representing the interests of online and mobile value added services industry.  The main purpose of the Internet and Mobile Association of India is to improve and expand the value added services related to mobiles and several online services . The only platform solely run by and for the internet companies in India.

Major brands like Tik-Tok, Ola, Amazon, Box 8, Google, E-Bay, Radio Mirchi, GroupM are also a member of IAMAI

The month of May witnessed, BIGO LIVE as a new member of IAMAI. To list a few benefits to BIGO LIVE as a brand :

1.Opportunity to connect with peers, inter-sectoral potential partners, regulators and policymakers

2.Complimentary access to commitee in all major events, research papers, IAMAI programmes

3. To Connect with  innovaters like the start-up and app eco-systems and other such agencies in the Internet industry

BIGO LIVE, would keep coming up with more updates. Join BIGO LIVE to know more abut live streaming industry! Install the app now : http://bit.ly/2ETTNPp