When the west was hit by Hip Hop, Rap culture, Beat Boxing, India wasn’t far behind the scene. Over the years, India has seen multiple rappers venturing into mainstream platforms or Bollywood music . The classic case of Gully Boy which brought the other segment which is the ‘Underground Rappers’ to limelight.
These rappers are not into mainstream platforms & have their own Rap communities. Generally, but not restricted to small town artists whose inspiration behind the lyrics emerges from day to day events, life struggles, financial challenges, love, poverty, rise to fame etc which the local Janta can easily resonate with. It’s high time, even these Gully Rappers get their due credit.
BIGO LIVE has come up with BIGO Rep Fest which is presently ongoing and ends on Saturday ( 11 May 2019) . Every day there is a new Rapper in the house who interacts with BIGOers, showcases Rap skills, and plays songs as per Janta’s request, share his knowledge from the Rap industry etc. New age rappers like Royal Anee ( Lowrider & Sun Jatta Fame), Elbr X ( Ek Sach, Bura Banne wala hu Fame), Manish Singh ( Pal Mera and Dawa Hai tu Fame) have performed LIVE on BIGO LIVE and many more rappers can be seen LIVE from now on. BIGO LIVE as a platform is giving fresh talent and artists all the marketing and communication support to reach out to their audience and become a bigger name in entertainment industry. Traditionally, these rappers chose Rap communities, Rap Battles, college fests etc to showcase their talent, but now platforms like BIGO LIVE, enable them to go LIVE at their convenience and do live streaming, as fans are equally interested in knowing them as a person, their likes/dislikes, their journey and struggles.
To catch them LIVE on BIGO LIVE at 4pm, install the app now :http://bit.ly/2ETTNPp