It is the level of popularity of BIGO LIVE, that is enabling the brand to gain tremendous love and support worldwide. We are tapping into a massive user base that is only growing by the day.
Not only this, but also BIGO LIVE’S moderation policy & AI technology is being appreciated strongly worldwide. Through these efforts, we can create an optimal experience for users by ensuring that we distribute the right content to the right audience at the right time.
Unlike platforms such as YouTube which leave content creation up to their users, BIGO LIVE plays an active role in defining what goes up on its apps. BIGO LIVE has created an ecosystem of agencies which employs scouts and identifies ‘talents’ or broadcasters. Launched two years ago, BIGO LIVE has around 300 agencies working for it in India and close to 12,000 official broadcasters. These agencies look for potential hosts in Tier-1 & Tier-2 towns and beyond and train them on multiple aspects of broadcasting. Bigo designs training modules which the agencies pass on to the hosts. This involves lighting techniques, camera angles, and advice on how to divide time between fans. For a person who is looking for both money and fame, BIGO LIVE is the apt platform. Aspiring models and actors are switching over to BIGO LIVE from other platforms such as Instagram and YouTube owing to the better payout structure. “Money is the biggest motivator for someone to perform on Bigo,” says Abhishek, who runs a talent agency for BIGO LIVE and gave up his full-time job at Bank of America.
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